Are you Ready? Erdem X H&M
Every year, I get super excited about who H&M are going to collaborate with next. It's almost like the Gods of Fashion open their doors and bestow upon us, mere mortals, their godly garms for us to adorn ourselves with! I really should stop watching those Greek Mythological movies, but Sam Worthington and Henry Cavill look so hot! I digress!
But can you believe it's been 13 years since their first collaboration in 2004 starting with Karl Lagerfeld. Since then we have been clamouring outside H&M every year waiting for hours wanting to be the first to step into the store. Admittedly I still haven't made it yet, but this time I will be!
And who better to adorn us this year than the designer known for his bold and beautiful prints and delicate detailing on elegant dresses, than Erdem Moralioğlu himself owner of the brand Erdem. And what has he got in store for us? Florals. I'm not talking any florals, no, think Renaissance Art, think John Millais' Ophelia or my favourite, Botticelli's Primavera florals. The type that have a story to tell, that are timeless and classic each time you wear it. Hopefully that story won't be you fighting the other lady for the same dress. Ha!