Do you shop in the same shop over and over till you know their seasons past and present inside out? Well sorry to tell you this, but it sounds like your stuck in a Shopping Rut! But don't worry that's easy to remedy. sometimes all you need is a suggestion and then your back on track again. Now some of these you will definitely know and others you may have heard by name and never been in or you've never heard of before.
I like to switch things up when it comes to my clothes, I mean don't get me wrong I have my usual wardrobe fillers like (H&M, River Island, Bershka, Topshop), I call them that as they are usually the shops that give me my trend fix, plus I can get my basics there too.
Then I have my key shops, these are the ones that make my wardrobe pop with key items like COS & All Saints, for unusual cuts even though their palettes are pastels. When I want a mean blazer or a popping outfit I head to Zara or &Other Stories. For unusual costume jewellery that makes everyone stop and notice it has to be my newest find Oliver Bonas, they are also great for contemporary classics like COS. Heard of them?
If you like to keep things really simple, not too colourful that 'gets you through' however you still look good and show quality, Uniqlo is where you might want to head. Don't turn your nose up you'd be surprised what's hiding in that secret treasure trove. In a way they remind me of an understated Gap.
The one of the many things I have always been fussy on are denims. I will always say, invest in a good pair of jeans. Every year I would go to either to Fornarina or Diesel for my jeans.One thing you will get with a good pair of jeans is longevity.